{"id":3622,"date":"2024-11-06T11:53:35","date_gmt":"2024-11-06T11:53:35","guid":{"rendered":"https:\/\/www.idealsmtp.com\/blog\/?p=3622"},"modified":"2024-11-06T11:53:35","modified_gmt":"2024-11-06T11:53:35","slug":"email-validation","status":"publish","type":"post","link":"https:\/\/idealsmtp.com\/blog\/email-validation\/","title":{"rendered":"Email validation \u2013 6 Validation Improve Email Deliverability"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the world of email marketing, the term deliverability is synonymous with life. Regardless of the quality of your <a href=\"https:\/\/www.idealsmtp.com\/blog\/best-email-campaign-tools\/\">email marketing campaign<\/a>, if the email never gets into the inbox, then all is for naught. <\/span><b>Email validation<\/b><span style=\"font-weight: 400;\"> remains one of the most significant predictors of your deliverability rates. If <\/span><b>email validation<\/b><span style=\"font-weight: 400;\"> is not done, it may lead to energy and time being chock, damaging the sender&#8217;s reputation, and finally having low chances of reaching and engaging your intended audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3625 size-full\" src=\"http:\/\/www.idealsmtp.com\/blog\/wp-content\/uploads\/2024\/11\/Email-validation-\u2013-6-Validation-Improve-Email-Deliverability.webp\" alt=\"Email validation\" width=\"900\" height=\"460\" srcset=\"https:\/\/idealsmtp.com\/blog\/wp-content\/uploads\/2024\/11\/Email-validation-\u2013-6-Validation-Improve-Email-Deliverability.webp 900w, https:\/\/idealsmtp.com\/blog\/wp-content\/uploads\/2024\/11\/Email-validation-\u2013-6-Validation-Improve-Email-Deliverability-300x153.webp 300w, https:\/\/idealsmtp.com\/blog\/wp-content\/uploads\/2024\/11\/Email-validation-\u2013-6-Validation-Improve-Email-Deliverability-768x393.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But let me explain why exactly the <\/span><b>email validation <\/b><span style=\"font-weight: 400;\">is truly useful for your deliverability. In this blog, we will understand why<\/span><b> email validation<\/b><span style=\"font-weight: 400;\"> is important, the effect it has on deliverability, and how you can effectively ensure that your emails end up where they should \u2013 the primary inbox.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a33a502c00f2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a33a502c00f2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#Pricing\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#What_is_Email_Validation\" >What is Email Validation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#Why_is_Email_Validation_Important_for_Deliverability\" >Why is Email Validation Important for Deliverability?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#1_Reduces_Bounce_Rates\" >1. Reduces Bounce Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#2_Improves_Sender_Reputation\" >2. Improves Sender Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#3_Minimizes_Spam_Traps\" >3. Minimizes Spam Traps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#4_Enhances_Engagement_Rates\" >4. Enhances Engagement Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#5_Saves_Time_and_Resources\" >5. Saves Time and Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#6_Cuts_Across_Deliverability_Problems_by_ISPs\" >6. Cuts Across Deliverability Problems by ISPs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#Best_Practices_for_Email_Validation\" >Best Practices for Email Validation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#1_An_email_validation_service_should_be_used\" >1. An email validation service should be used.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#2_Clean_Your_Email_List_As_Often_As_Possible\" >2. Clean Your Email List As Often As Possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#3_Remove_Hard_Bounces_Immediately\" >3. Remove Hard Bounces Immediately<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#4_Monitor_Engagement\" >4. Monitor Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#5_Validate_During_Signup\" >5. Validate During Signup<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pricing\"><\/span><b>Pricing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"height: 121px;\" width=\"924\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>Trail Plan<\/b><\/td>\n<td style=\"text-align: center;\"><b>Standard Plan<\/b><\/td>\n<td style=\"text-align: center;\"><b>Premium Plan<\/b><\/td>\n<td style=\"text-align: center;\"><b>Professional Plan<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>$50<\/b><\/td>\n<td style=\"text-align: center;\"><b>$145<\/b><\/td>\n<td style=\"text-align: center;\"><b>$185<\/b><\/td>\n<td style=\"text-align: center;\"><b>$225<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Sending Limit<\/td>\n<td style=\"text-align: center;\">Sending Limit<\/td>\n<td style=\"text-align: center;\">Sending Limit<\/td>\n<td style=\"text-align: center;\">Sending Limit<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">1000 Emails\/Hour<\/td>\n<td style=\"text-align: center;\">1500 Emails\/Hour<\/td>\n<td style=\"text-align: center;\">3000 Emails\/Hour<\/td>\n<td style=\"text-align: center;\">5000 Emails\/Hour<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-grey chat_btn\" style=\"border: 1px solid #ff8300!important; border-radius: 25px; padding: 8px 20px; background: #ff8300; color: white !important;\" title=\"\" href=\"https:\/\/www.idealsmtp.com\/smtp-usd-pricing\" data-wpel-link=\"internal\">View Full Pricing<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"cta-box\" style=\"top: 0px;\">\n<div class=\"enquiry-card\">\n<div class=\"enquiry-image\"><img decoding=\"async\" id=\"people-image\" src=\"https:\/\/www.idealsmtp.com\/blog\/wp-content\/uploads\/2021\/09\/iDealSMTP.webp?h=90&amp;w=90\" alt=\"Chat on WhatsApp\" \/><\/div>\n<div class=\"enquiry-content\">\n<div class=\"enquiry-content\">\n<div class=\"expereince-question\">Get special offers!<\/div>\n<div class=\"expereince\">We help businesses to grow like yours!<\/div>\n<\/div>\n<\/div>\n<div class=\"enquiry-call\"><a class=\"enquiry-call_link\" href=\"https:\/\/api.whatsapp.com\/send?phone=917905559794&amp;text=Hey%20iDealsmtp%2C%20Please%20provide%20me%20more%20details%20about%20the%20SMTP%20server%20host. \" rel=\"nofollow noopener\" target=\"_blank\">Chat with Expert<\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Email_Validation\"><\/span><b>What is Email Validation?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Email validation<\/b><span style=\"font-weight: 400;\"> is the process of establishing the accuracy, real activity, and ability of the address to receive a message. It is the best way to make sure that the email addresses, which you have in your mailing list are correct and that the corresponding mailboxes are active.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>The email validation process typically involves checking the following:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Syntax check:<\/b><span style=\"font-weight: 400;\"> Pay attention to its format\/e.g., <\/span><span style=\"font-weight: 400;\">username@domain.com<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domain check:<\/b><span style=\"font-weight: 400;\"> To ensure firstly whether the domain is real and Secondly whether it accepts email addresses or not.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>MX record check:<\/b><span style=\"font-weight: 400;\"> There should be an active mail server in a domain that should be able to receive mail.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Disposable email check: <\/b><span style=\"font-weight: 400;\">Out of the example list, flagging the temporary email addresses that are used for one-time sign-up could negatively impact the deliverability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blacklist check:<\/b><span style=\"font-weight: 400;\"> Check if the email address or domain is on the blacklist as this influences delivery to specific inbox providers<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Email_Validation_Important_for_Deliverability\"><\/span><b>Why is Email Validation Important for Deliverability?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The quality of your list determines your email deliverability or guarantees that your messages end up in the inbox rather than in the spam or junk folder. Here\u2019s how <\/span><b>email validation<\/b><span style=\"font-weight: 400;\"> plays a crucial role in maintaining high deliverability:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Reduces_Bounce_Rates\"><\/span><b>1. Reduces Bounce Rates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most important uses of any method of validating email addresses is to minimize hard bounces, the messages that are undeliverable because of permanent failure such as emails sent to non-existent or invalid addresses. A high bounce rate relays back to ESPs that you could be sending messages to clean or outdated lists which is a blow to your sender&#8217;s reputation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is quite best to validate emails before sending them out, this way you are left with working and good addresses only. This helps you minimize the instances where you get to send emails to wrong addresses thus maintaining low bounce rates and a good reputation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Improves_Sender_Reputation\"><\/span><b>2. Improves Sender Reputation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sender reputation is one of the pillars that determine the delivery of your email messages. ISPs and ESPs monitor your sender reputation \u2013 a reputation that is developed from attributes such as bounce rates, spam complaints, and engagement metrics. If you always post your emails to invalid or inactive mailboxes, this will negatively impact your credibility and in the worst scenario, your emails will be automatically sorted into spam and even your domain could be blacklisted.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Using <\/span><b>email validation<\/b><span style=\"font-weight: 400;\"> is very effective when it comes to safeguarding the sender&#8217;s reputation because it only includes valid and active email addresses into consideration. A cleaner database helps to reduce the complaints and bounces thereby maintaining a good sender score.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Minimizes_Spam_Traps\"><\/span><b>3. Minimizes Spam Traps<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mail traps are old email addresses purposefully used to set Net\u2019s SPAM traps. These are fake email addresses that are compiled and used by ISPs and email blacklist firms to lessen senders, who apply poor list management standards.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"cta-box\" style=\"top: 0px;\">\n<div class=\"enquiry-card\">\n<div class=\"enquiry-image\"><img decoding=\"async\" id=\"people-image\" src=\"https:\/\/www.idealsmtp.com\/blog\/wp-content\/uploads\/2021\/09\/iDealSMTP.webp?h=90&amp;w=90\" alt=\"Chat on WhatsApp\" \/><\/div>\n<div class=\"enquiry-content\">\n<div class=\"enquiry-content\">\n<div class=\"expereince-question\">Get special offers!<\/div>\n<div class=\"expereince\">We help businesses to grow like yours!<\/div>\n<\/div>\n<\/div>\n<div class=\"enquiry-call\"><a class=\"enquiry-call_link\" href=\"https:\/\/api.whatsapp.com\/send?phone=917905559794&amp;text=Hey%20iDealsmtp%2C%20Please%20provide%20me%20more%20details%20about%20the%20SMTP%20server%20host. \" rel=\"nofollow noopener\" target=\"_blank\">Chat with Expert<\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are two types of spam traps: new innocent traps (new accounts that have never had a real person operate them), and reactivated innocent traps (inactive accounts that have been sold or given up by genuine users). Using spam traps as your target audience to send your emails can result in a blacklist in your domain which consequently reduced your deliverability.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even though spam traps might cause a lot of harm, <\/span><b>email validation<\/b><span style=\"font-weight: 400;\"> tools can help in removing them from your list. By validating the list from time to time, then one can minimize sending the email to these traps thereby ensuring that the emails sent are not deemed to be spam_bo, function().<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Enhances_Engagement_Rates\"><\/span><b>4. Enhances Engagement Rates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Because many people use invalid addresses, by sending your emails only to active, valid addresses, you maximize the likelihood of reaching those recipients who are likely to open, click, and engage with your emails. High open and click-through rates tell ESPs that your messages are wanted and therefore are a welcome part of the recipient inbox thus improving your sender reputation and reducing your chances of being filtered as spam.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Marketing to inactive addresses or those that rarely open your messages will also be damaging. Using <\/span><b>email validation<\/b><span style=\"font-weight: 400;\"> also means that those on the transmitted list are interested and willing to receive your stuff, boosting the general impact of your campaign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Saves_Time_and_Resources\"><\/span><b>5. Saves Time and Resources<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using Excel for updating the e-mail list can consume time you are bound to experience once you have many emails on the list. However, always reviewing the list minimizes the campaign\u2019s time and effort on the list of fake addresses making your campaigns efficient. It assists in reducing the number of emails that never reach the intended recipients thus improving the further more the ROI on your emails.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Cuts_Across_Deliverability_Problems_by_ISPs\"><\/span><b>6. Cuts Across Deliverability Problems by ISPs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">every single ISP (Gmail, Yahoo, Outlook, etc.) has its rules for filtering spam. Such criteria may consist of verifying for high bounce rates, low interaction, or signs of a spam list. When you have a list of verified email addresses<\/span><span style=\"font-weight: 400;\"> you stand less chance of provoking these filters and thus with the ones that you will send your emails will have a higher probability of reaching the inbox folders than the spam ones.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_Email_Validation\"><\/span><b>Best Practices for Email Validation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To get the most out of your <\/span><b>email validation<\/b><span style=\"font-weight: 400;\"> efforts and ensure high deliverability, here are some best practices to follow:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3627 size-full\" src=\"http:\/\/www.idealsmtp.com\/blog\/wp-content\/uploads\/2024\/11\/Best-Practices-for-Email-Validation.webp\" alt=\"Best Practices for Email Validation\" width=\"900\" height=\"460\" srcset=\"https:\/\/idealsmtp.com\/blog\/wp-content\/uploads\/2024\/11\/Best-Practices-for-Email-Validation.webp 900w, https:\/\/idealsmtp.com\/blog\/wp-content\/uploads\/2024\/11\/Best-Practices-for-Email-Validation-300x153.webp 300w, https:\/\/idealsmtp.com\/blog\/wp-content\/uploads\/2024\/11\/Best-Practices-for-Email-Validation-768x393.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_An_email_validation_service_should_be_used\"><\/span><b>1. An email validation service should be used.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Purchasing <a href=\"https:\/\/www.idealsmtp.com\/smtp-server-provider\">SMTP services<\/a> such as SMTPget, ZeroBounce or NeverBounce is probably the best method you can use to cleanse your list. All these services scan for several things such as grammatical errors and typos, disposable emails and inactive addresses and they can be incorporated into <a href=\"https:\/\/www.idealsmtp.com\/email-marketing-services\">email marketing services<\/a> so that validation of the entered information is done automatically.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Clean_Your_Email_List_As_Often_As_Possible\"><\/span><b>2. Clean Your Email List As Often As Possible<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email verification is not a one-time process. Often enough, the emails themselves can become invalid, or simply unused and forgotten, thereby becoming \u2018dead\u2019 accounts. It is recommended that you clean your email list from time to time, for instance, every 3-6 months so that you get to foreplay any deliverability-specific issues while also ensuring your list is active.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Remove_Hard_Bounces_Immediately\"><\/span><b>3. Remove Hard Bounces Immediately<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Any email that triggers the hard bounce should be deleted resulting from that email list. If you continue to send to these addresses, your brand and delivery rates will suffer and result in emails being reported as spam.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Monitor_Engagement\"><\/span><b>4. Monitor Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to <\/span><b>email validation<\/b><span style=\"font-weight: 400;\">, pay careful attention to engagement metrics like open rates, click-through rates, and overall conversion rates. If many contacts do not open the letter, this means that the list has become stale, and it is high time to delete the inactive addresses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Validate_During_Signup\"><\/span><b>5. Validate During Signup<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order not to collect bad email addresses from the beginning, it is necessary to add <\/span><b>email validation<\/b><span style=\"font-weight: 400;\"> during the registration step. Th<\/span><span style=\"font-weight: 400;\">is way, one only inputs the correct format, and valid e-mail addresses on the list since \u2018invalid\u2019 addresses cannot conform to the syntax.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Email validation<\/b><span style=\"font-weight: 400;\"> should always be a part of any successful <a href=\"https:\/\/smtpmart.com\/email-campaign-services\/\" target=\"_blank\" rel=\"noopener\">email marketing campaign<\/a>. Email list validation can prove to be powerful when performed correctly as it gives you a guaranteed and verified list of active and genuine email ID addresses that help you build your sender reputation and boost your delivery rates and engagement levels. While best practices for list hygiene need to be kept in mind in managing your list, bounce management, spam traps, and blacklisting are some of the usual problems that you can encounter in email marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, the costs associated with the validation of the lists mail are costs worth investing in, in the long run, you\u2019ll ensure the success of your <a href=\"https:\/\/smtpmart.com\/email-campaign-services\/\" target=\"_blank\" rel=\"noopener\">email marketing campaign<\/a>. You will be sure your emails are getting to the right people, at the right time, and with the greatest likelihood of achieving your campaign objectives.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"cta-box\" style=\"top: 0px;\">\n<div class=\"enquiry-card\">\n<div class=\"enquiry-image\"><img decoding=\"async\" id=\"people-image\" src=\"https:\/\/www.idealsmtp.com\/blog\/wp-content\/uploads\/2021\/09\/iDealSMTP.webp?h=90&amp;w=90\" alt=\"Chat on WhatsApp\" \/><\/div>\n<div class=\"enquiry-content\">\n<div class=\"enquiry-content\">\n<div class=\"expereince-question\">Get special offers!<\/div>\n<div class=\"expereince\">We help businesses to grow like yours!<\/div>\n<\/div>\n<\/div>\n<div class=\"enquiry-call\"><a class=\"enquiry-call_link\" href=\"https:\/\/api.whatsapp.com\/send?phone=917905559794&amp;text=Hey%20iDealsmtp%2C%20Please%20provide%20me%20more%20details%20about%20the%20SMTP%20server%20host. \" rel=\"nofollow noopener\" target=\"_blank\">Chat with Expert<\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the world of email marketing, the term deliverability is synonymous with life. Regardless of the quality of your email marketing campaign, if the email never gets into the inbox, then all is for naught. Email validation remains one of the most significant predictors of your deliverability rates. If email validation is not done, it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[114],"tags":[574],"class_list":["post-3622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-email-validation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email validation \u2013 6 Validation Improve Email Deliverability - idealsmtp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idealsmtp.com\/blog\/email-validation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email validation \u2013 6 Validation Improve Email Deliverability - idealsmtp\" \/>\n<meta property=\"og:description\" content=\"In the world of email marketing, the term deliverability is synonymous with life. Regardless of the quality of your email marketing campaign, if the email never gets into the inbox, then all is for naught. Email validation remains one of the most significant predictors of your deliverability rates. 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