With so many marketing messages being forced into the consumer’s awareness every day, it is no longer a ‘perk’ to market personally – it is a necessity. Email marketing is one of the most effective online marketing strategies because it provides your audience with unique content, relevant to their interest and past actions. It is about not perceiving your subscribers as a list in a list of mail subscribers, but unique people who subscribed to your publication.
This approach can help get higher open rates, click-through rates, and conversions important to your business as you get closer to your customers. Now let’s better understand why personalized email marketing is so effective and how this powerful tool can be used in practice to increase your success rate.
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Pricing
| Trail Plan | Standard Plan | Premium Plan | Professional Plan |
| $50 | $145 | $185 | $225 |
| Sending Limit | Sending Limit | Sending Limit | Sending Limit |
| 1000 Emails/Hour | 1500 Emails/Hour | 3000 Emails/Hour | 5000 Emails/Hour |
What is Personalised Email Marketing?
Personalized email marketing is sending emails with relevant information using collected data about the recipient. This could range from as basic as using the recipient’s name or as complex as sending specific content that is relevant to behavior, interests, or past purchases.
It’s about making the person who receives your email feel like you’re speaking right to them, which establishes a deeper connection between you and your brand, on the one hand, and the receiver, on the other.
Why Personalization Matters
- Increased Engagement: By creating segmented and targeted personal email you are more likely to get them opened, read, and acted upon. The idea is that people are more responsive to statements aimed at them.
- Higher Conversion Rates: Specific email marketing can increase conversion rates by up to 600% because such e-mail appeals to the reader’s self-interest.
- Enhanced Customer Loyalty: Speaking of writing regularly, you strengthen the trust level of the subscribers, and, thus, potential customers – the key to their loyalty.
- Reduced Unsubscribe Rates: If users believe that the emails are all about their preferences, they are not going to unsubscribe. The use of personalization helps in building a feeling of relation/belonging.
9 Strategies for Personalized Email Marketing
Personalization helps build stronger relationships with customers, increases open rates, and drives conversions. Here’s a look at nine powerful strategies that will help you take your personalized email marketing to the next level.
1. Segment your audience
Segmenting the audience is the basis of any effective targeted email marketing. Instead of sending the same email to all the people in your list, you can sort the list into more refined categories. Segmentation can be based on factors like:
- age, location, gender.
- Purchase history
- Activity level of the user (active or inactive)
- Interests or preferences (in acknowledgment of the previous sections).
Example: An example of an application of this is a fitness brand that could alert users on exercise regimens for yogas and diets to weight-conscious users.
2. Use Dynamic Content
Dynamic content is a feature enabling companies to show different content blocks in the same email according to the receivers’ data. This implies, that you are only composing one email template, but delivering different messages to the various segments.
Example: When you are an email marketer for a clothing retailer, use pictures of women’s clothes when targeting female subscribers and pictures of men’s clothes when targeting male subscribers in the said advertisement.
3. Personalize Subject lines
The subject line is the first look individuals get at your email and therefore, personalizing your subject line is hugely beneficial to any given open rate. Adding the name of the recipient, or mentioning something you both discussed earlier can make them curious.
Example: “Hello [First Name], have you seen your special deal?” or “It is time to check out, [First Name]?”
4. Use Behavioral Triggers
Behavioral triggers are emails that are sent out based on a recipient’s action or, in some cases, their lack of it. Due to their highly personalized nature and timing of delivery, these emails are much more effective than normal in terms of engagement, and sales.
Example: An example is when a user is browsing through your site, and adds some products to the cart but does not order, an email should be automatically sent to him or when a user is browsing certain categories of products in your site then an email should be automatically be sent to him.
5. Product Promotion
Promote products or services relevant to the particular subscribers by using the previous purchase or surfing pattern of the subscriber. If recommendations are made based on customer information, then the offers are more appealing and personal; the shopping process is valuable.
Example: The first one would be “We believe that you will like these products because you patronized our shop recently,” and the second one “Because you have shown interest in [product seen before], this might interest you!”
6. Include Links to Specials
Many people like coupons and other special offers, and sending related offers to customers who subscribe to your newsletters can help increase sales. It’s especially effective when targeted at loyal customers or those who haven’t used your services for a while.
Example: “Hello [Name], Have a lovely 10% off your next purchase as we value your custom.” To not leave you waiting too long: Here is a special offer for you for your return!
7. Birthday and Anniversary Emails
Your subscriber is potentially more likely than ever to celebrate their birthday or the anniversary of subscribing to your list. Such small positive actions make the subscribers feel special, wanted, and thereby loyal to your company.
Example: “Happy Birthday, [Name]! Consume more with 20% off on your special day.”
8. Integrating User-Generated Content
UGC in its simple aspects, such as customers’ opinions or shares in social networks, would make your emails more trustworthy and easily recognizable. Integrating UGC makes it more relatable and assures confidence to potential customers.
Example: Use customer testimonials in the form of micro-copy, use actual ratings, or even pictures of real customers using your product.
9. A/B Testing and Continuous Optimization
Experimenting with different versions of your personalized emails – from subject lines and content placement to call-to-action buttons – allows you to figure out which triggers the audience’s enthusiasm most. By accommodating the results of personalization, one can optimize the personalization process during the following days and weeks.
Example: This is important since the subject line tends to be seen first and influencing its opening by the inclusion or exclusion of first names can help define the best strategy to use.
Best Practices for Personalized Email Marketing
- Use Data Responsibly: Ensure that you’re gathering customer data ethically and complying with privacy regulations like GDPR.
- Don’t Overdo It: While personalization is effective, overly intrusive personalization can feel creepy. Balance personalized content with respect for your audience’s boundaries.
- Keep Emails Relevant: Continuously refine your email list to remove inactive users or segment your list further based on their changing behaviors and preferences.
Conclusion
Personalized email marketing is presently considered to be one of the most effective tools of digital marketing strategies. Including data of recipients and dynamic content, as well as segmenting your audiences, you can indeed deliver highly converting and effective, as well as creative, e-mail campaigns that gradually foster better relations with the subscribers.
Remember these nine tips, when planning the future personalized email marketing campaign to increase its effectiveness.
