As we know, this kind of advertising is among the most effective in conveying information to customers, promoting particular products or services, and promoting brand identity – all of this in the context of the digital era. However, the effectiveness of an email campaign depends significantly on one key factor:
Every click, every crafted subject line, or vibrant content is useless if your email is not reaching the inbox of the recipients. This is why an email deliverability test becomes important.
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Pricing
| Trail Plan | Standard Plan | Premium Plan | Professional Plan |
| $50 | $145 | $185 | $225 |
| Sending Limit | Sending Limit | Sending Limit | Sending Limit |
| 1000 Emails/Hour | 1500 Emails/Hour | 3000 Emails/Hour | 5000 Emails/Hour |
What is Email Deliverability?
Email deliverability means an email message actually reaching the intended recipient successfully and not being marked spam or being lost somewhere in cyberspace. Deliverability involves numerous areas such as deliverability rates, sender behavior, message content, and authentication methods among others. Through running these tests and tracking these variables, businesses can improve their engagement rates in email marketing effectively.
Why is an Email Deliverability Test Important?
An email deliverability test is important for several reasons:
Inbox Placement: The first and straightforward purpose of an email deliverability test is to make sure that you’re mailing indeed arrived in the recipient’s inbox. This is because if your emails are sent to spam or even blocked completely, they cannot deliver the intended objectives.
Engagement: Messages that land in the inbox have a higher likelihood of being opened as well as acted on. This means that low deliverability leads to low open rates, click-through rates, and conversion.
Sender Reputation: The poor quality of delivery can be highly damaging to your sender’s reputation when it is consistently low. The moment they are branded in some way, it becomes far more challenging to reach the inbox and your emails may be prevented by the larger ISPs.
Compliance: Deliverability tests specifically ensure that your emails respect and do not violate any legal act such as the CAN-SPAM Act or GDPR. To ensure that your articles will not end up in the customer’s junk folder, these regulations dictate certain practices needed.
How to Perform an Email Deliverability Test
Check Your Sender Reputation:
Your sender’s reputation is a key variable that can help to decide the ultimate destiny of your email to inbox. Sender Score and Postmark are the tools for checking your reputation. A low sender score is an alert that something is wrong with your email activity, such as high bounce rates, spam complaints, or low engagement.
Test Authentication Protocols:
Domain authentication is very important so that when you are receiving an email you are certain it is not a fake one that is being sent to you. Check on your SPF records, and test your DKIM records as well as your DMARC records. These protocols assist in proving that your email is legitimate and decrease the possibility of it being marked as spam.
Use Deliverability Testing Tools:
Many third-party tools can be useful when it comes to running deliverability tests. These include:
- Mail-Tester: Offers a free tool that scans your email for spammy content, authentication problems, and other deliverability problems.
- GlockApps: It also offers a deliverability report that covers inbox placement tests, and spam filter tests among others.
- SendForensics: Covers an email deliverability test that provides immediate feedback along with some recommendations as to how to increase the chances of your email reaching the inbox.
Test Across Multiple Email Clients:
You must understand that emails also act differently according to the type of email client you use, whether be it Gmail, Outlook, Yahoo, etc. Now, it is high time to run some tests to be sure that your e-mail looks fine and works properly with most popular mail clients.
Analyze Your Email Content:
Antispam checks the email body for popular keywords, blocked URLs, and other disturbing signs. It is also recommended not to misuse words or actions that will have spam-trigger effects. Pay attention to how the HTML of the email is written due to spam triggers that may be in the email.
Monitor Bounce Rates and Spam Reports:
Bounce rates and spam complaints should be taken and examined over time. A high bounce rate tells about the problems in the email list and spam reports mean problems with the content or the target audience.
Best Practices for Improving Email Deliverability
After testing your email deliverability, here are some best practices to improve your email campaign’s chances of reaching the inbox:
- Use a Professional Email Service Provider (ESP): Make sure that you are subscribed to a reliable ESP that adheres to the standard set in the email industry and has a high sender rating.
- Clean Your Email List Regularly: The invalid or inactive email IDs should be deleted. This way you avoid sending messages to old incorrect email addresses thus lowering the bounce rates and raising engagement rates.
- Optimize Subject Lines and Content: Do not use tricks such as ‘free,’ ‘guarantee,’ ‘limited time offer’ and such. Choose provocative and click-inducing subject lines to make your viewers open your messages.
- Segment Your Audience: Sharing the right messages with the right audience will not only increase interest but also the potential of those messages being considered spam.
- Warm Up Your IP Address: If the email address uses a new IP address to relay its messages, it is recommended to proceed with IP warm-up. Begin with small quantities and then increase the regularity of sending to make sure email providers trust you.
- Test and Iterate: Email marketing is not a one-time affair. Remember that emailing is never a one-shot effort so always test your campaigns and make the necessary changes. Effectively, choose the title and the content of your emails, as well as the exact time when they should be sent out, using A/B testing.
Conclusion
This article underlines the importance of performing an email deliverability test at least once a week for effective email marketing service. This means that there is much you can do to improve the rates where your messages end up in the inbox, your sender reputation, and hence your overall campaign performance if you take time to identify these potential problems and seek ways to better performance.
A few planning tips will go a long way to see that your messages get to the desired targets and bring the desired outcomes.
